About
A small studio for people who care how things are made.
I’m Rachel Kline, a web and graphic designer. I help independent businesses, makers, and studios look and read like the best version of themselves — through identity, editorial design, and websites I design and build myself.
My work tends toward the quiet end of the spectrum: real typography, generous space, and a single idea carried all the way through. Not minimal for its own sake — considered, so the important things have room to land.
How I work
- 01
Start with the reading
Before color or layout, I get clear on what the thing is trying to say and to whom. Design follows meaning, not the other way around.
- 02
One person, end to end
Strategy, design, and build under one roof means fewer things lost in handoff — and someone accountable for how it all fits together.
- 03
Built to be kept
Sites should be fast, accessible, and maintainable long after launch. Craft that only shows up in a mockup isn’t finished craft.